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Posts get scrolled.
Stories get remembered.

Social media strategy & content creation · Gold Coast & Brisbane

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You're great at what you do. So why doesn't your content show it?

You know you should be showing up online. Posting consistently. Sharing what you know. Building trust with people long before they ever call, visit, or buy.

But every time you sit down to create content, it feels harder than it should. The words don't sound like you. The ideas feel generic. You end up posting something safe, or nothing at all.

Here's the truth: you don't have a content problem. You have a story problem.

Somewhere between everything you know and everything you post, the story of what makes you different is getting lost. Your audience sees the content, but they never see you. And people can't choose a business they don't feel they know.

Behind the scenes of a Skriva content production session

Being great at what you do isn't enough if nobody remembers you exist.

Why Skriva

Meet the storyteller behind the words.

Before Skriva, I spent almost a decade as a TV reporter in Brazil, turning facts into stories people actually cared about. Today I bring that same newsroom craft to your content: finding the story only you can tell, and telling it so your audience stops, listens, and remembers.

In your story, you're the hero. I'm the guide who helps you tell it.

Read my story →
Brands we've worked with

Behind every logo
is a story.

I've partnered with businesses across different industries, from pharmacies to local brands, helping them clarify their message, connect with their audience, and tell stories people remember.

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What clients say

Five-star reviews, real results.

★★★★★5.0 from 4 Google reviews

★★★★★

"Cibele has looked after the social media for West Pymble Pharmacy for the past couple of years, and the difference she has made has been enormous. She has taken the time to really understand our business, our personality and, most importantly, our local community. What I particularly value is that our content never feels generic or outsourced. It still sounds and feels like us, just much better!"

Matthew Burton

West Pymble Pharmacy · Google review

★★★★★

"I had the pleasure of working with Cibele on my social media strategy for Living Happy Professional Organiser, and I highly recommend her. She took the time to understand my business, my goals and my ideal clients, then created a personalised strategy that was practical, well thought out and easy to implement. Cibele is professional, organised, creative and genuinely cares about helping small businesses succeed."

Sol Martins

Living Happy Professional Organiser · Google review

★★★★★

"Skriva has provided marketing support for my business and has done such an exceptional job, I regularly refer Cibele and her team through my consulting business."

Simon Rudderham

Google review

★★★★★

"We've had a great experience working together. Professional, reliable and easy to collaborate with, with a strong understanding of our brand and what we wanted to achieve. We've been really pleased with the quality of the content produced and would happily recommend their services."

Angela Cherian

Google review

How we work

The Story First Method.

Three steps before we create content.

01

We uncover your story

It starts with a conversation. We dig into your business, your audience, and what genuinely makes you different: the story your competitors can't copy.

02

We build your strategy

Together we clarify your message, define your content pillars, and map a clear roadmap for your social media. No more guessing what to post. Every piece of content has a purpose.

03

You show up and get remembered

With strategic guidance or full content management, you show up consistently with content that sounds like you, and your audience starts to know, trust, and choose you.

What we offer

Ways to work
together.

Strategy is always the starting point. Everything else builds from there.

01

Strategy & Content Roadmap

For businesses that need clarity before creating more content. Define your positioning, key messages, content pillars and a practical direction for showing up consistently.

Explore strategy →
02

Content Creation

For businesses that want strategic, professionally created content but prefer to manage and publish their own social media. From ideas and scripts to filming, editing and captions, your monthly content is delivered ready to publish.

Explore content creation →
03

Full Social Media Management

For businesses that want the entire social media process handled. Strategy, content creation, scheduling, publishing and performance reporting managed from start to finish.

Explore full management →

Need something different?

One-off content days and custom packages are available for campaigns, multi-location businesses and brands that need a higher volume of content.

View all services →
Where this goes

Every week, your audience
is choosing someone.

Without a story strategy

  • You keep guessing what to post, and posting at the last minute.
  • Your content blends into the scroll with everyone else's.
  • Customers choose the competitor they feel like they already know.

With your story strategy

  • You open Instagram knowing exactly what to post, and why.
  • Your content sounds like you and reflects the value of what you do.
  • Customers arrive saying "I feel like I already know you."

That's the difference between being online and being remembered.

Free guide

Your story is worth telling.
Start here.

Inside A Practical Guide to Storytelling for Social Media: how to make your client the hero of your content, the six pillars behind every great story, and five story ideas you can post this week. Free, practical, and yours to keep.

Get the free guide
Cover of A Practical Guide to Storytelling for Social Media

Strategy first. Content second. Connection always.

Your story is your edge.
Let's tell it.

A free 30 minute call to talk about your business and the story that sets it apart.

Book a call